Solar energy is nature's idea.
Much of the resistance to solar energy can be traced to deeply held beliefs that we are pursuing some far-off technology that’s inherently impractical, unreliable, and prohibitively expensive. But the finish line is very much in sight. In fact, it's all around us: Every leaf on every tree is actually a perfect little solar panel — all we're trying to do is mimic a technology that nature perfected hundreds of millions of years ago.
This was the insight behind the video for Moose Power, who asked Penguin to oversee both an attempt at big-picture perception change as well as the more granular communications required for stakeholder engagement.
