Keep your eyes on the road.
After you’ve read our advertising.
That’s the implied social contract of the hundreds of billboards that line some of our busiest highways. Experts agree it takes only a second of distraction to dramatically increase the risk of a collision, and many billboards demand many times that long to read. And for what? So that drivers don’t have to go without commercialism while they get from A to B?
Penguin is working with an advocacy group on a communications plan that makes the case to all stakeholders for the phased removal of billboards whose sole audience is automobiles. As part of the solution, society must recognize that it has been complicit in allowing the outdoor media industry to proliferate, and be prepared to compensate these firms to participate in its reform. It’s ultimately a small price to pay for highways free of visual pollution and distraction.
Coming soon.
