Gestures can be critical in critical environments.
In the operating room, surgeons rely on an array of MRI and CT images, but can't navigate through them because the keyboards that control them aren't sterile. As a result, they're forced to scrub out, consult the scans, then scrub back in — precious time when a patient is anesthetized, and expensive at an O.R. time cost of $60/minute.
GestSure’s sensor technology is accurate enough for critical environments like the operating room, allowing surgeons to interact with their imagery through simple hand gestures. Penguin developed a film articulating this win-win outcome. Penguin also designed a brand identity, including a logo that alludes to both spatial perception and the number of bones in the human hand (27).
