Aviation is a marvel of precision.
Have you ever wondered how flight works? Not just how an airplane generates lift, but also how an industry with such staggering complexity functions almost seamlessly. In the past 100 years, our species has gone from utterly grounded to globally mobile. Modern aviation is a case study in what humanity can do when it sets out to tackle the seemingly impossible.
Human Logistics, an air charter firm moving people and cargo from professional sports teams to humanitarian supplies, asked Penguin to remind the industry just how far it's come, through the lens of its brand promise of unparalleled precision. Penguin oversaw the brand identity, website, aviation photography and a motion graphic film.
