We help organizations advance ideas that advance society.
The path forward for society is an openness to new perspectives, but seeing the world anew often runs counter to human nature.
Penguin Perspective is a design and communications consultancy whose superpower is presenting complex and nuanced ideas.
We apply the craft to big ideas being advanced by organizations genuinely intent on moving their fields forward.
Nothing is black and white.
Just about all of the challenges we face as a society remain challenges because they’re not as simple as they’re often made out to be.
Rather, there is truth to both sides and, in fact, there are often more than two sides to the story.
Because nothing is black and white. Not even a penguin — which is one of the many meanings behind this consultancy’s name.
Perspective is everything.
For visionary organizations, part of the challenge will always be the need to have external audiences consider new perspectives. We work with these organizations to do just that using a suite of design and communications tools such as copywriting, digital and film.
Visionary organizations must themselves remain open to new perspectives relating to the potential of their categories. So we also work with them internally to help articulate what’s possible using foresight tools such as presentations and desired state scenarios.
Ultimately we help our clients succeed by championing the power of perspective. It’s a precept reflected in our name: Perched atop the antarctic coast, further away from human civilization than any other creature, the penguin boasts the ultimate perspective.
